信俗类人类非物质文化遗产的保护与开发——以莆田妈祖信俗为例  

On the Protective Development of Mazu Folklore in Putian

作　　者：陈淑媛[1] 

机构地区：[1]莆田学院管理学院,福建莆田351100

出　　处：《莆田学院学报》2011年第3期1-5,共5页Journal of putian University

基　　金：福建省教育厅A类项目(2008JA08174S);福建省高校服务海西建设重点项目(2008HX01(1));莆田市科技规划项目(2007S17)

摘　　要：妈祖信俗申遗成功,标志着妈祖信俗的开发要提升到人类非物质文化遗产的层次。从妈祖信俗的概念、分类及其特性入手,采用SWOT分析法分析了莆田妈祖信俗开发的优势与机遇、劣势与挑战,并针对问题提出了莆田妈祖信俗保护与开发的建议。Since Mazu folklore has been included in the List of Intangible Heritage of Humanity,it should be developed as a world level cultural resource.Starting from its conception,classification and characteristics,the current situation of Mazu folklore development as well as its existing problems are analysed and five proposals were offered.

关 键 词：妈祖信俗 人类非物质文化遗产 妈祖文化 莆田 

分 类 号：B989.2[哲学宗教—宗教学]