模因论视阈下的网络流行语的传播研究  

A Study of Internet Catchphrases from Memetic Perspective

作　　者：张国[1] 姜微[1] 

机构地区：[1]中国海洋大学外国语学院,山东青岛266100

出　　处：《中国海洋大学学报（社会科学版）》2011年第3期108-111,共4页Journal of Ocean University of China(Social Sciences)

摘　　要：模因论是基于达尔文进化论的观点解释文化进化规律的一种新理论。随着模因论的发展,它逐渐打破了文化领域的限制,开始被人们广泛应用于语言研究领域。模因有益于语言的发展,同时在语言模因复制和传播的过程中,模因自己本身也得到了发展。例如,"给力"是2010年迅速流行起来的一个网络词语,我们从模因论概念和模因周期论的角度分析了其生成、复制、传播过程及其语用价值,从而进一步探讨和论证了网络流行语作为强势模因的可能性,并揭示了语言发展的规律。Memetics,based on Darwin＇s evolution theory,is a new theory of changes and developments in cultural domain.With the development of memetics,it breaks through the barrier of cultural domain and is applied to linguistic field.Memes can promote the development of language and will benefit themselves in the process of language meme replication and transmission.The word ＂geili＂ has been widely used in the year of 2010,and the present study analyzes its development in terms of its origin,replication,transmission and its pragmatic values from the perspective of memetics and the life cycle of memes.Furthermore,the paper explores the possibility of internet catchphrases being a successful meme and reveals the law of language development.

关 键 词：模因 模因论 网络流行语 给力 

分 类 号：H03[语言文字—语言学]