风险态度、风险认知和政府信赖——基于前景理论的突发状态下政府信息供给机制分析框架  

Risk Attitude,Risk Perception and Trust:an Analysis Framework of Government Information Supplying Mechanism in Crisis Situation Based on Prospect Theory

作　　者：张岩[1] 魏玖长[1] 

机构地区：[1]中国科学技术大学管理学院,安徽合肥230026

出　　处：《华中科技大学学报（社会科学版）》2011年第1期53-59,90,共8页Journal of Huazhong University of Science and Technology(Social Science Edition)

基　　金：国家社会科学基金项目(07CZZ018);教育部社科研究项目(08JA630082)

摘　　要：突发状态下,个体常常根据直觉和经验进行决策,由于直觉偏差的存在,这些决策常导致个体非理性行为甚至群体非理性行为。本研究在前景理论的基础上,分析了突发状态下个体的行为决策模式;构建了以风险态度、风险认知和政府信赖为维度的政府信息供给机制分析框架,认为通过有效的信息供给可以缩小公众的群体行为空间,降低突发事件应对的不确定性;通过SARS事件、汶川地震两个典型案例验证了该框架的有效性。Individuals often make decisions according to intuition and experience in crisis situation.Because of intuitive bias,these decisions often lead to irrational behaviors of individuals and even non-rational behaviors of groups.The present paper analyzes individuals′ behavioral decision-making under emergency situation based on Prospect Theory and constructed a framework of government′s information suplying mechanism in three dimensions： risk attitude,risk perception and trust.It argues that the government can reduce the group behavioral space（GBS） through the effective crisis communication and it can reduce the uncertainty of emergency response.At last,the validity of the framework is verified through two typical cases of SARS incident and Wenchuan earthquake.

关 键 词：突发状态 风险态度 风险认知 政府信赖 信息供给 

分 类 号：D035[政治法律—政治学]