当代青年的择偶标准及其性别差异——对1255则征婚广告的内容分析  

The Standards of Choosing Spouses and Gender Differences Among Contemporary Youth

作　　者：董金权[1] 姚成[1] 刘群[1] 张丽君[1] 张楠楠[1] 陈群[1] 管超[1] 

机构地区：[1]安徽工程大学人文学院,安徽芜湖241000

出　　处：《山西青年管理干部学院学报》2011年第2期5-8,共4页Journal of Shanxi College For Youth Administrators

摘　　要：通过对《现代家庭》杂志2000年1月至2010年10月所刊载的1 255则征婚广告进行内容分析,并与1990年的统计结果对比发现:性格与品德已成为青年择偶时最为关注的因素;健康、对感情的重视程度、户口、住房等因素发挥着越来越重要的作用,被关注的程度上升;年龄因素仍很重要,排名第二,但已有淡化之势;身高、婚史状况、受教育程度、职业、事业心等因素的关注度呈现下降趋势,尤其事业心作为隐性潜能并未被征婚者所重视;兴趣爱好因素至少在通过征婚广告择偶的人群中被忽略;性别是影响择偶标准的一个敏感因素;在许多择偶标准上,男女存在显著差异。By analyzing the content of 1,225 marriage advertisements published in Modern Family from January, 2000 to October, 2010, and making contrast with the statistical results in 1990, we made lots of findings. Personality and morality have become the most important factors for the youth when choosing spouses. The factors such as health, emphasis on marriage, household registration, and housing are playing more and more important roles and being increasingly noticed. Age factor ranks second but still is very important. However, its influence is decreasing. The focus on factors such as height, marriage experiences, education level, profession, and dedication tends to decrease. As a potential, dedication attracts marriage seekers＇ little attention. Hobby is neglected by people who choose spouses through marriage advertisements. Gender is a sensitive factor influencing choosing spouses, which shows obvious differences between men and women.

关 键 词：青年 择偶标准 征婚广告 内容分析 

分 类 号：C913.5[经济管理]