论本土品牌发展的新契机  

Talking about the New Opportunities to Develop our Local Brand

作　　者：尹宇恒[1] 徐凌[1] 

机构地区：[1]宜春学院文学与新闻传播学院,江西宜春336000

出　　处：《宜春学院学报》2011年第3期69-71,共3页Journal of Yichun University

基　　金：宜春市社科重点项目课题本土品牌发展的新契机研究的最终成果

摘　　要：在商品同质化愈演愈烈的今天,品牌的意义和作用越来越凸显,它不仅关系到企业生存与发展还是国家实力的表现。而我国在改革开发以后各项事业都取得了相当的成就时,却在对本土品牌的建设发展上举步维艰、难有作为。该文通过对我国本土品牌发展的现状描述和对现状产生的原因进行分析之后。针对现新时期出现的新情况,提出本土品牌走出困境的新机遇已经到来。Today while goods trending to homogeneity becomes increasingly intense,the meaning and function of brands is becoming more and more significant,which not only concerns the enterprise survival and the development but only the nation strength.Our country has gained great achievement in all the respects after reforming,yet In the construction of local brand development it is still limping and difficult to move forwards.In this article,the author puts forward that the new opportunities of our local brands,which went out of the dilemma have arrived,aiming at the occurrence of new situation in the new period,through describing nowadays situation of our Local.Brand development and analyzing reasons produced by the situation.

关 键 词：本土品牌 现状 契机 

分 类 号：F127[经济管理—世界经济]