建筑符号在校徽设计中的表征及运用  

Characterization and USE of Architectural Symbols in the University Logo Design

作　　者：徐庚阳[1] 

机构地区：[1]安徽建筑工业学院党委学工部,安徽合肥230022

出　　处：《宿州学院学报》2011年第5期63-65,共3页Journal of Suzhou University

摘　　要：分析论述了中外大学校徽案例中建筑符号的不同表征方式和特性,显示了校园建筑彰显学校特色和品质,校园建筑是校园文化的重要载体之一。从校园建筑的文化内涵与审美特性中凝炼出图像、指示、象征等表征方式的建筑符号,运用到大学校徽的设计中,使建筑符号文化在现代标志设计中得以延伸和发展。利用建筑本身的物质空间、文化内涵和时代特征去展示和传承校园文化,积极构建大学品牌形象,并使其成为一所大学的精神图腾。Highlight of the characteristics of school buildings and quality of schools is an important carrier of one of the campus culture.Cultural content from the campus architecture and aesthetic characteristics of the image in the condensed,instructions,symbols,etc can be applied to the University of badge designs.Use of construction material,space,and cultural connotation and characteristics of the times can show the campus culture and heritage,encouraging all alumni and the community a strong sense of honor,sense of belonging and pride.This paper Analyzes and discusses the case of Chinese-Foreign University Logo architectural symbols and characteristics of the different characterization methods,the use of formal beauty rules designed badge,so that architectural symbol of culture in the modern logo design can be extended and developed,and the brand image of the university can become a totem of the spirit of the University.

关 键 词：建筑符号 大学精神 校徽设计 

分 类 号：J59[艺术—艺术设计]