“微”营销来袭  

"Micro-marketing" is Approaching

作　　者：孙玉炜[1] 

机构地区：[1]《今日工程机械》编辑部

出　　处：《今日工程机械》2011年第6期52-61,22,共10页Construction Machinery Today

摘　　要：如果到现在你还在问＂什么是微博＂,那你就真的out了。 随着秒时代、微经济的到来,微博真的火了。新浪微博的注册用户总数已过亿;早在2010年底,最早最著名的微博之一twitter,在全球就已经拥有近2亿注册用户。Microblogging is a broadcast medium in the form of blogging.A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregate file size.Micro- blogs allow users to exchange small elements of content such as short sentences,individual images,or video links.Microblogging services have revolutionized the way informa- tion is consumed.It has empowered citizens themselves to act as sensors or sources of data which could lead to important pieces of information.People now share what they observe in their surroundings,information about events,and what their opinions are about certain topics,for example government policies in healthcare.Microblogging services are also becoming a platform for marketing and public relations,with a sharp growth in the number of social media marketers.As engineering machinery enterprises and users,we should pay our attention to the 'micro marketing' events.At the same time ,it should be a gradual and rational process of development.

关 键 词：TWITTER 营销 注册用户 新浪 

分 类 号：TP393.09[自动化与计算机技术—计算机应用技术]