基于点轴理论的广西休闲体育产业特色研究  

Characteristics of leisure sports industry in Guangxi based on the point-axis theory

作　　者：李善华[1] 黎晓春[1] 陆元兆[1] 

机构地区：[1]广西师范大学体育学院,广西桂林541004

出　　处：《山东体育学院学报》2011年第5期29-32,共4页Journal of Shandong Sport University

基　　金：广西哲学.社会科学基金项目(06BTY001);广西壮族自治区研究生教育创新计划项目(2009106020403M20)

摘　　要：从点轴理论出发,运用抽样调查、文献资料及体育社会学的基本方法,对广西休闲体育产业发展特色进行研究与分析。提出:以要素禀赋特征为依据,构建广西休闲体育产业发展的点轴开发模式;采用非均衡协调发展模式,促进广西休闲体育产业的特色化发展;运用整合营销传播方法,由"点"到"面"地构建广西休闲体育产业品牌;重视城乡结合部休闲体育产业的开发,促进广西休闲体育产业的整体发展。From the point-axis theory and with sampling, documentary study and sport sociology,it analyzed the development of leisure sports industry cheracteristics. The author has put forward certain countermeasures as follows ： based on the features of factor endowment, we should establish the point-axis development mode of Guangxi leisure sports industry： choosing the development mode called unbalanced coordination and promoting characteristic development of Guangxi leisure sports industry ; With the method of IMC , we should build the brand of Guangxi leisure sports industry from ＂point＂! to ＂area＂ ; at the same time, we have to pay attention to the combination with the urban area to prompt the overall development of Guangxi leisure sports industry.

关 键 词：休闲体育产业 点轴理论 广西 特色 

分 类 号：G80-052[文化科学—运动人体科学]