建筑施工企业国内外投标策略研究  

Study on Bidding Strategies in Domestic and International Markets for Construction Enterprises in China

作　　者：徐竹青[1] 朱满林[1] 葛志强 张璐[1] 

机构地区：[1]西安理工大学,陕西西安710048 [2]陕西航天建筑工程有限公司,陕西西安710014

出　　处：《水利与建筑工程学报》2011年第3期141-145,152,共6页Journal of Water Resources and Architectural Engineering

摘　　要：随着经济的发展,走出国门,承接国际工程成为一种必然趋势。因此对国内外投标策略进行综合研究显得极为重要。本文首先利用比较的方法对国内外的投标环境进行差异分析;再通过分析投标决策过程中的影响因素,确定投标过程中的风险分析与评估方式;最终提出与其相适应的投标策略。通过这些正确的投标策略,建筑施工企业才能在国内中标,占领国内重要地位的同时,在国际上享受"国民"待遇,塑造国内建筑业的强大势力,最终达到中标后企业利润最大化的目的。With economic development,to go abroad to undertake international projects becomes an inevitable trend.Therefore,it is extremely important to make the overall analysis for the bidding strategy at home and aborad.At first,the difference analyses are made for the bidding environment in domestic and international markets by the comparative method,then by analyzing the impacts of different factors in the bidding process,the risk and evaluation methods are determined,finally the adapted bidding strategy is put forward.Through all these as mentioned above,the construction enterprises would win the bid and occupy an important position in China,meanwhile enjoy the ＂national＂ treatment in the international,make the domestic construction industry more stronger,at last,achieve the maximizing profits.

关 键 词：差异分析 影响因素 风险分析与评估 投标策略 

分 类 号：TU723.2[建筑科学—建筑技术科学]