后发企业自主国际技术标准的形成路径研究——以浙大中控EPA标准为例  

Establishment Path of Independent International Technical Standards for Late-coming Enterprises:A Case Study of SUPCON's EPA Technical Standard

作　　者：唐馥馨[1] 张大亮[1] 张爽[1] 

机构地区：[1]浙江大学管理学院

出　　处：《管理学报》2011年第7期974-979,共6页Chinese Journal of Management

摘　　要：以浙大中控技术股份有限公司制定的EPA技术标准为例,采用案例研究的方法,探讨后发企业自主国际标准的形成路径。研究发现,后发企业在进行细分市场选择时应重点关注那些无主导标准、但有一定技术基础的领域,以发挥自身的优势;在竞争策略的选择上,要善于利用我国广大的用户资源,靠市场优势弥补技术的不足,以抢占市场先机为首,再考虑利润回报问题;此外,选择符合国家政策导向的产业领域,通过战略联盟的合作方式能有效降低成本,加快所制定的标准在技术市场的普及。This research takes SUPCON＇s EPA technical Standard as an example to carry out case study on the establishment path of independent international standards of late-coming enterprises in China.The findings reveal that fields without a dominant standard but with certain technology basis are favorable for late-coming enterprises to develop their strong points and win a favorable position.As for the competitive strategy,the masses of users and the large potential market in China are valuable resources for late-coming enterprises to make up for their technical deficiencies with the market superiority.It must be realized that the preemption of market opportunities should be considered ahead of making profits.Besides,it is preferable to choose industrial domains with more preferential government policies,and to carry out cooperation with others through the form of strategic alliance so as to effectively reduce costs and accelerate the popularization of the standard.

关 键 词：后发企业 高技术产业 技术标准 形成路径 

分 类 号：C931[经济管理—管理学]