谈电视广告语言的审美心理特征  

Discussing Characteristic of Television Advertising Language

作　　者：袁芳[1] 

机构地区：[1]西华师范大学文学院,四川南充637002

出　　处：《科教文汇》2011年第14期202-203,共2页Journal of Science and Education

摘　　要：电视广告语言作为一种特殊的语言形式,具有其独特的表达方式,更有深刻的审美内涵。本文试图从这一角度来审视这种语言文化现象,具体从三个方面来解读语言符号和文化心理特征的关系。Along with the rapid development of modern media,TV advertising language as a special language form,has its unique expressions that are more deep aesthetic connotation.This article attempts from this perspective on the language and cultural phenomenon,specific from three aspects to interpret language symbols and cultural psychological characteristics

关 键 词：电视广告语言 审美心理 含蓄蕴藉 和谐圆满 

分 类 号：J524.3[艺术—艺术设计]