运用行为经济学,提高农业政策的效率和幸福含量  

Enhance Policy Efficiency and Happiness Content in Agricultural Policy by ApplyingBehavior Economics

作　　者：税尚楠[1] 

机构地区：[1]华南农业大学,广州510642

出　　处：《农业经济问题》2011年第6期4-8,110,共5页Issues in Agricultural Economy

摘　　要：我国农业政策的制定和实施基本上是以古典经济学的两大假设,即"经济人"和"收入增加即福利增加"为基础,以"激励"和"支持"为手段来帮助农民致富。但近年来兴起的行为经济学发现,在现实世界中"经济人"并不多,"幸福"并不完全取决于收入。因此,在农业政策制定和执行中运用行为经济学,依据行为经济学的基本原理,充分考虑影响农民决策/选择的心理和行为的因素,设计政策目标和激励措施,制定符合现实人心理和行为的政策,不仅可以增强政策激励的准确性和有效性,更重要的是可以加大政策的幸福含量。The formulation and implementation of agricultural policies in China have been largely based on two fundamental hypotheses in neo-classical economics: 'Economic Agents' and 'the equivalence of welfare and income',which aimed at the increase in farmers' income through 'incentives' and 'supports'.However,the behavior economics emerged and developed over the past few years discovered the inexistence of 'Economic Agents' and non-equivalence between welfare and income in the real world.Consequently,there is a need to adopt behavior economic in formulation and implementation of the Chinese agricultural policies.It would be of significance to rethink and redesign policy goals and incentive measures in line with psychology and behavior of real people based on the theory and principles of behavior economics,which would not only enhance the accuracy and efficiency but also increase the 'happiness contents' in the policies.

关 键 词：农业政策 行为经济学 政策目标 激励措施 幸福含量 

分 类 号：F320[经济管理—产业经济]