浅谈煤矿机电企业促销组合策略  

Talking About Promotion Mix Strategy for Colliery Mechanical and Electrical Enterprise

作　　者：王舒宁[1] 

机构地区：[1]中国传媒大学媒体管理学院,北京100024

出　　处：《煤炭技术》2011年第7期251-252,共2页Coal Technology

摘　　要：从煤炭市场的发展现状入手,结合市场营销学促销组合理论,分析推销、销售促进、广告和公关4个主要促销手段在煤炭机电产品促销组合中的地位和相应的营销策略。通过结合整合营销传播的新思想,探讨如何对煤炭机电产品的促销组合进行恰当的选择与编配,帮助煤炭企业取得理想销售成果。Start with the current situation of coal market, combines promotion mix theory and analysis the status and utilizations of sales, promotion, advertisement and public relationship. Discuss how to set promotion mix strategy for colliery mechanical and electrical enterprise appropriately through the trends of integrated marketing communication to help coal enterprises achieve ideal effect.

关 键 词：煤矿机电企业 促销组合 策略 

分 类 号：F406[经济管理—产业经济]