基于不同交货期决策权下的供应链交货期和定价决策研究  

Study on delivery date and pricing decision in supply chain based on different delivery date decision-maker

作　　者：周颖[1] 陈旭[1] 

机构地区：[1]电子科技大学经济与管理学院,成都610054

出　　处：《控制与决策》2011年第7期991-997,1003,共8页Control and Decision

基　　金：高等学校博士学科点专项科研基金课题(20070614003)

摘　　要：基于对价格和交货期敏感的需求,针对一个制造商与一个零售商构成的两阶段供应链,以最大化期望利润为目标,分别建立供应链交货期由制造商和零售商控制的决策模型,以得到相应的最优解和最大期望利润.通过比较,探讨了不同交货期决策权对供应链最优交货期和最大期望利润的影响,得到了为实现期望利润最大化,针对顾客需求特性,供应链系统应在保证一定交货期服务水平的基础上选择由制造商控制供应链交货期的结论.Based on price and delivery time sensitive demand,in a single-manufacturer-single-retailer＇s two-echelon supply chain system,with the objective of maximizing the expected profit,models of both the delivery date controlled by manufacturer and controlled by retailer are built,and the optimal solutions and the maximum expected profit are obtained. By comparison,the impact of different decision-making power of the delivery date on the optimal time of delivery date and the maximum expected profit of supply chain is discussed.In order to achieve the maximization of expected profit,based on customer demand characteristics and the guaranteed service level of delivery date,the supply chain should select the manufacturer to control the supply chain delivery date.

关 键 词：交货期 定价 期望利润 供应链 决策权 

分 类 号：TP274[自动化与计算机技术—检测技术与自动化装置]