Changes in Marketing Process Management Employing TMS Establishment of Toyota Sales Marketing System  

作　　者：Kakuro Amasaka 

机构地区：[1]Aoyama Gakuin University, Kanagawa-ken, Japan

出　　处：《China-USA Business Review》2011年第7期539-550,共12页美中经济评论（英文版）

摘　　要：The purpose of the total marketing system （TMS） is to aid changes in marketing process management by correctly identifying customer demands, conducting proper business and sales activities and implementing customer science to contribute to merchandise development. As an example of application study using science SQC, the author established the Toyota sales marketing system （TSMS）, an intelligent customer information network system, to improve the repeat customer ratio for Toyota vehicles. The achievements of the present study are currently being applied at Netz Chiba and other Toyota dealers .

关 键 词：science TQM total marketing system customer science science SQC CAID and cramer＇s analysis Toyota sales marketing system TOYOTA 

分 类 号：TP31[自动化与计算机技术—计算机软件与理论] F274[自动化与计算机技术—计算机科学与技术]