转型经济时期文化产业发展的路径选择  

Roads of Development of Cultural Industry in the Contxt of Transitional Economy

作　　者：王国华[1] 

机构地区：[1]北京工业大学文化创意产业研究所,北京100022

出　　处：《北京联合大学学报（人文社会科学版）》2011年第2期71-77,83,共8页Journal of Beijing Union University(Humanities and Social Sciences)

摘　　要：本文对近年来文化产业崛起的历史原因以及文化产业领域"一哄而上"、"鱼龙混杂"、"良莠不齐"、"名不副实"的种种现象作出批判性分析。指出转型经济时期中国文化产业发展所面临的多重性:一方面新技术的世界性传播带来生活方式的转变和多样性的文化市场需求,另一方面传统的经营模式和"唯GDP"的价值标准又遏制着民众的观念创新、技术创新和管理创新,并阻碍着一系列就业机会的创造;一方面文化产业发展将带来社会结构与产业结构的转变,将使得民众精神需求得到较大的满足并涌现广泛的就业机会,另一方面发展文化产业将受到传统产业观念与社会政治体制的制约。文章着力分析文化产业崛起所创造出的崭新的商业逻辑与传统产业的矛盾现象,提出了转型经济条件下"传统产业转型与社会变革"的历史必然趋势以及克服转型经济时期文化产业发展危机的诸多路径选择。The historical reasons and the overwhelming phenomena of the rapid development of cultural industry in recent years in China have been critically explored in this paper.Various conflicts in the development of cultural industry during the period of transitional economy in China have pointed out： the conflict between the transformation of the mode of life and the demand of cultural market brought by the world-wide development of new technology and the traditional mode of business operation and the ＂GDP-oriented＂ value standard,which limits the creativity of people＇ ideas,technology,management and ways of creating jobs;the conflict between the transformation of social and industrial structure,the satisfaction of people＇s spiritual demand and opportunities of jobs and the limitations of traditional industrial values and social political systems on the development of cultural industry.The conflict between the new business logic and traditional industry has been approached and many suggestions concerning the roads of development have been made.

关 键 词：转型经济 文化产业 价值观念 社会变革 文化变迁 盈利模式 

分 类 号：G114[文化科学]