上海世博会经济影响感知的教育程度差异分析  

Analysis of Education Level Variance of Shanghai World Expo Economic Impact Sensation

作　　者：杨顺勇[1] 谷冬青[1] 

机构地区：[1]上海应用技术学院经济与管理学院,上海200235

出　　处：《现代财经（天津财经大学学报）》2011年第6期38-45,共8页Modern Finance and Economics：Journal of Tianjin University of Finance and Economics

基　　金：上海市教委科研创新重点资助项目(11ZS181);上海应用技术学院科研重点资助项目(SJ2010-13)

摘　　要：在对上海居民实际调查结果的基础上,通过对上海世博会经济影响感知维度16个主要评价指标的实证分析,并根据受访者的教育程度加以细化辨识,以期指导大型活动的开发、规划与运营,建立和谐的主客关系,实现大型活动、社区与游客三方共赢的局面。通过本文的调查研究,可以发现对世博的认同度和学历高低呈正比,学历较高者对世博的认同也较高,反之对世博的批评明显增加。To the Shanghai resident thorough investigation result＇s foundation,through the Shanghai World Expo economic impact sensation dimension＇s 16 main evaluating indicator empirical analysis,and performs the refinement identification according to participant＇s education level,by the time instruction major-type activity＇s development,the plan and the operation,establishes the harmonious hosts and visitors relations,realizes aspect which the major-type activity,the community and the tourist tripartite altogether win.Through this article investigation and study,may discover that to the world abundant approval and the school record height present compared to,the school record compares to be also high to the world abundant approval,otherwise increases obviously to the world abundant criticism.

关 键 词：上海世博会 影响 感知 差异分析 

分 类 号：F063.2[经济管理—政治经济学]