从案例分析看恒大排球俱乐部发展模式  

Study on Evergrande Volleyball Club Development Pattern From the Case

作　　者：谢毅[1] 邬建强[1] 

机构地区：[1]南京交通职业技术学院体育部,江苏南京211188

出　　处：《军事体育进修学院学报》2011年第3期46-48,共3页Journal of Pla Institute of Physical Education

摘　　要：以恒大排球俱乐部的企业模式经营和运作,俱乐部自负盈亏、自主生存、自我发展的"新模式"为典型案例,研究我国排球俱乐部运行和发展方式。成功的职业体育模式发展总要遵循市场化、商业化的规律,这样才能引起全社会的关注。taking evergrande volleyball club enterprise mode of operation and operation, the club of financial self - sufficiency, independent existence and self- development ＂ new＂ mode for typical cases, Research in Chinese volleyball club operation and development mode. Suggests that successful professional sports model development will always follow the marketization, commercialized rule, such ability aroused the concern of the whole society.

关 键 词：恒大排球俱乐部 新模式 案例 

分 类 号：G842[文化科学—体育训练]