基于SWOT分析的鄂西北国际医疗旅游发展战略研究  

On the Strategies of Medical Tourism in North-western Hubei by SWOT Method

作　　者：安艳芳[1] 

机构地区：[1]湖北医药学院附属人民医院,十堰442000

出　　处：《价值工程》2011年第20期325-327,共3页Value Engineering

摘　　要：在探讨国际医疗旅游意义及总结国际经验基础上,应用SWOT方法对鄂西北国际医疗旅游发展进行战略分析,提出了应对战略和政策建议。On the basis of exploring the significance of international medical tourism and summarizing the international experience,the developing strategy of international medical tourism in north-western Hubei were analyzed by SWOT method,and then the corresponding strategies and policy recommendations were proposed.

关 键 词：国际医疗旅游 战略 SWOT分析 鄂西北 

分 类 号：R197.3[医药卫生—卫生事业管理]