从新闻传媒透析中西方文化沉淀  

Acknowledging Culture Deposits from the News Media

作　　者：姚艳梅[1] 

机构地区：[1]宝鸡文理学院外语系,陕西宝鸡721013

出　　处：《渭南师范学院学报》2011年第5期73-75,共3页Journal of Weinan Normal University

基　　金：陕西省教育厅科研计划项目:多学科视域下影响EFL口语因素的研究(11JK0419);2010年宝鸡文理学院重点学科项目:跨文化视域下英语媒介的影响力研究(ZK1011)

摘　　要：新闻传播是一个民族文化的象征,通过该文化的传播来弘扬传统文化,并结合时代的特征来塑造适合该时代的价值观。因此,传统文化的不同,价值观的不同,必然导致中西新闻在受众观念、报道主流、新闻取材等方面的差异。本文透过新闻传播活动,阐明中外新闻传媒不同的运作模式和存在形式。同时,通过比较中西新闻传媒与不同文化传统的凝结与沉淀,探索和研究中西新闻媒体的异同。The news media is a symbol of national culture,through which to advocate the traditional culture and create the appropriate value to its timely characteristics.Different culture,different values inevitably leads to the differences between Chinese and Western news media,reflects in the attitudes toward audience,mainstream reports,and materials drawn from news.Based on the analysis of news media,this paper attempts to clarify the different operating model and existing system between that in China and the West.By comparing different news media activities and different cultural deposits,this paper also explores the similarities and differences between Chinese and Western news media.

关 键 词：新闻传媒 文化沉淀 融合与独立 

分 类 号：G232[文化科学]