天目山自然保护区旅游解说系统的调查与分析  

An Investigation and Analysis of Tourism Interpretation System in Tianmu Mountain Nature Reserve

作　　者：王祖良[1] 张建国[2] 崔会平[2] 邵磊[2] 

机构地区：[1]浙江天目山国家级自然保护区管理局,浙江临安311311 [2]浙江农林大学旅游与健康学院,浙江临安311300

出　　处：《中国农学通报》2011年第17期295-300,共6页Chinese Agricultural Science Bulletin

基　　金：浙江省科技攻关项目"浙江低山丘陵区生态保健园构建技术集成与示范模式"(2008C32021);浙江省旅游科学研究项目"浙江农业旅游发展模式与对策研究"(ZJLYY13)

摘　　要：良好的旅游解说系统,是提高游客旅游体验质量和接受环境教育的重要手段,是生态旅游区建设的重要内容之一。为了解天目山国家级自然保护区旅游解说系统设置状况和游客使用情况,以实地勘察和问卷调查为手段,对其旅游环境解说系统进行调查与分析。结果表明,景区的解说系统比较规范,并能与景区的文化蕴涵相融合,也能起到较好的解说引导作用。同时,也发现其解说系统存在着一些问题,如解说系统不完善、导游人员素质有待提高、解说牌示系统有待改善等问题。针对这些问题,建议通过建立功能完善的游客中心、增加电子解说系统等途径,来推进其旅游解说系统的功能提升。Good tourism interpretation system is one of important content of eco-tourism district construction. It is the important means to improve the tourists traveling experience quality and accept environmental education. In order to study the setting status and visitors’usage of the tourism interpretation system in Tianmu mountain national nature reserve,the paper studied its tourism environment interpretation system by means of the site investigation and survey. The results showed that the interpretation system was more normative, fused with the tourism cultural connotation, and better explanation guidance. Meanwhile, the research also found that there was various existing problems in it. Such as interpretation system was not perfect,guide＇s personnel quality should be further enhanced,and the commentator brand system remained to be improved,and so on. Based on the existing problems, the paper put forward suggestions that we should establish the perfect function visitor center, increase the way such as electronic interpretation system to improve it.

关 键 词：自然保护区 旅游解说 天目山 

分 类 号：S3[农业科学—农艺学]