历史文化名城旅游产业转型路径研究--以绍兴古城为例  

Study on Transfer Paths of Tourism Industry in the Historical City: A Case Research of Shaoxing Historical City

作　　者：胡海霞[1,2] 

机构地区：[1]四川大学历史文化旅游学院,四川大学中国休闲与旅游研究中心,四川成都610029 [2]云南师范大学旅游与地理科学学院,云南昆明650092

出　　处：《城市发展研究》2011年第6期84-88,共5页Urban Development Studies

摘　　要：在城市扩展的过程中,很多历史文化名城面临着城市功能重新定位、产业结构调整的机遇和挑战,如何发掘历史文化名城的资源价值,实现历史文化名城的休闲度假价值,是历史文化名城旅游产业转型亟待解决的问题。以绍兴古城为例,从古城休闲度假旅游体系的构建出发,探讨古城旅游产业由观光向休闲度假转型的发展路径,包括城市功能的重新定位、产业的调整、古城风貌的塑造、休闲度假产品的打造、商业业态的更新、古城慢行交通的建设等。With the city expanding,historical cities are faced with opportunity and challenge of city function reorientation,industry frame adjustment.How to exert the advantage and achieve the value of vacation industry are the problems must be settled.The tourism industry development of historical city has changed from sightseeing to leisure and resort gradually.This paper constructed the system of the leisure and resort of the historical town including image,experience style,life style,environmental atmosphere,support system.With the ancient city of Shaoxing for example,this paper put forward the transfer paths including orientation of city functions,adjusting the city industries,shape the view of ancient city,making the leisure and resort products,renew the type of commercial operation,construction the slow traffic for historical city to built the leisure and resort industry.

关 键 词：历史文化名城 旅游业转型 转型路径 绍兴古城 

分 类 号：F59[经济管理—旅游管理]