交通标志牌的图文关系与解读过程  

The Relation Between Image and Language in Traffic Signboards and Their Decoding Process

作　　者：张德禄[1,2] 王群[2] 

机构地区：[1]同济大学外国语学院,上海200092 [2]中国海洋大学外国语学院,山东青岛266071

出　　处：《外语教学》2011年第4期27-30,35,共4页Foreign Language Education

摘　　要：在实际交通指示牌的设立中,上图下文和左图右文是一种理想的分布方式。而在具体的来源于《道路交通标志和标线》的路标牌中,上图下文和左图右文的分布在数量上占绝对优势,其他分布方式可以看作个例。在普通路标牌中,上图下文和下图上文的分布更多。由此可见,标志牌上部和左边的图片大多是来源于《道路交通标志和标线》文件中的图像,而居于下部的和右边的图片大多是普通图像,是和交通指示语所要表示的交通指示、警告、禁止意义间接相关或不相关的图片。这充分证明了视觉语法下的图文关系理论在交通标志牌设计中的有效性和可行性。In the actual design of traffic signboards, ＂image above and words below＂ and ＂image on the left and words on the right＂ are ideal patterns of distribution on signboards. In the signboards from Road Traffic Signs and Lines, the signboards with ＂image above and words below＂ and ＂the image on the left and words on the right＂ are predominant in number, and others are only isolated instances. In the common road signboards, there are more with ＂image above and words below＂ and ＂image on the left and words on the right＂. Therefore, the images on the upper part and on the left of the signboards are mostly taken from Road Traffic Signs and Lines, and those on the bottom and on the right of the signboards are mostly ordinary images which have little to do with, or are indirectly related to, traffic directions, warnings and prohibitions. It fully shows the plausibility and validity of the theory of the grammar of visual design in traffic signboard design.

关 键 词：交通标志牌 多模态语篇分析 构图意义 解码过程 

分 类 号：H030[语言文字—语言学]