全民健身服务体系发展策略探讨——基于广州全民健身服务体系的SWOT分析  

Developing strategies for Service System of Fitness for All——Based on SWOT analysis of Guangzhou Service System of Fitness for All

作　　者：吴家琳[1] 何远梅[1] 商执娜[1] 

机构地区：[1]广州大学体育学院,广东广州510006

出　　处：《广州大学学报（社会科学版）》2011年第6期38-42,48,共6页Journal of Guangzhou University:Social Science Edition

基　　金：广州市属高校科技计划项目(62073);广州市哲学社会科学规划项目(06-Q2-8)

摘　　要：应用现代管理学的"SWOT"分析法,对广州全民健身服务体系的内外环境进行了分析,提出了新时期广州全民健身服务体系应以成功举办亚运会为契机,加大宣传力度,进一步激发广大市民的体育参与意识;大力发展农村体育,提高农民的健康水平;加快全民健身体育场地设施的建设和管理;健全全民健身组织网络,加快全民健身事业的社会化进程等发展策略。Based on SWOT analysis of modern management, the internal and external environment of Guang- zhou Service System of Fitness for All is analyzed, and a series of strategies are proposed for development, namely, taking the Asian Games as an opportunity to intensify publicity and arouse citizens＇ awareness of physical exercises; developing sports undertakings of rural areas to increase people＇s health, accelerating the construction and management of public stadium facilities and promoting the socialization process of National Keep Fit by perfecting network for keep-fit organizations.

关 键 词：广州 全民健身服务体系 SWOT分析 发展策略 

分 类 号：G807[文化科学—体育训练]