拓宽中宁枸杞市场的研究分析  

An analytic study based on expanding the market of wolfberry of Zhongning

作　　者：王晓军[1] 王勤芳 王海军 何文寿[1] 王现知 王庭伟 

机构地区：[1]宁夏大学农学院,宁夏银川750021 [2]宁夏西吉县兴泰建筑公司,宁夏西吉756200 [3]宁夏鑫尔特化学有限公司,宁夏银川750021 [4]宁夏吴忠监狱医院,宁夏吴忠751100 [5]宁夏恒安建设咨询监理有限公司,宁夏银川750021

出　　处：《农业科学研究》2011年第2期30-34,共5页Journal of Agricultural Sciences

基　　金：国家科技支撑项目"宁夏干旱半干旱区现代节水高效农业关键技术创新与示范"

摘　　要：以宁夏中宁县为例,在分析中宁县枸杞市场现存问题的基础上,探讨了影响枸杞市场机制的几个因素,提出对拓宽枸杞市场的建议,以"两高一优"的绿色产品占领市场,转变市场营销观念,拓宽市场销售渠道,以产业化推动市场化发展,开拓新的国内国际市场,加强从业人员培训等对拓宽枸杞产业发展的建议.Basing on the analysis of problems existing in the market of wolfberry of Zhongning,this paper takes Zhongning county in Ningxia province as an example,we take steps into some factors influencing the wolfberry market mechanism and proposes several suggestions to expand wolfberry market：occupy the market with green products of high yield,high quality and high efficiency,change the marketing idea,expand the sales channel,enhance the network construction of market information,promote the marketization development with industrialization,explore new domestic and international markets,enhance the construction of sales personnel and intensify the support of the government.

关 键 词：营销网络化 产业化 枸杞市场 宁夏 

分 类 号：F326.12[经济管理—产业经济]