云南省峨山县生态民俗旅游发展的SWOT分析及对策  

A SWOT ANALYSIS OF DEVELOPING FOLKLORE ECOTOURISM IN ESHAN COUNTY,YUNNAN PROVINCE

作　　者：张盼盼[1] 李云[1] 

机构地区：[1]国家林业局昆明勘察设计院,云南昆明650225

出　　处：《云南地理环境研究》2011年第3期59-62,共4页Yunnan Geographic Environment Research

摘　　要：随着生态旅游和民族文化旅游的兴起,云南省峨山县作为彝族的发源地,并且拥有丰富多彩的自然资源和极富多样性的生态环境,在生态民俗旅游方面拥有较大的发展空间。运用SWOT分析方法,详细地分析了峨山县旅游发展的四大优势、5个劣势、4大机遇和四个方面挑战,并在此基础上将外部环境的机会和挑战、内部的优势和薄弱环节结合起来,就峨山县发展生态民俗旅游提出了四大具体对策(即SO战略、WO战略、ST战略和WT战略),旨在为峨山县生态民俗旅游的进一步开发、规划提供理论依据。With the rise of ecotourism and folklore tourism,Eshan County of Yunnan Province has much great room for folklore ecotourism development because that it is the birthplace of the Yi nationality and it has rich and colorful natural resources and diverse ecological environment.By using the method of SWOT analysis to analyze the four strengths and five weaknesses,the four opporitunities and four threats in the exploration of Eshan County folklore ecotourism in detail.On this basis,it presents four kinds of countermeasures（SO strategy,WO strategy,ST strategy and WT strategy）for the exploration of folklore ecotourism.This paper is aimed at providing the theory basis for further development and planning of the Eshan County folklore ecotourism.

关 键 词：生态民俗旅游 SWOT分析 对策 峨山县 

分 类 号：F59[经济管理—旅游管理]