辽宁省沿海旅游整体发展战略研究——基于SWOT分析法  

THE STRATEGY RESEARCH OF LIAONING COASTAL TOURISM DEVELOPMENT——BY USING THE METHOD OF SWOT ANALYSIS

作　　者：周园[1] 李悦铮[1] 

机构地区：[1]辽宁师范大学城市与环境学院,辽宁大连116029

出　　处：《云南地理环境研究》2011年第3期63-68,共6页Yunnan Geographic Environment Research

基　　金：辽宁省教育厅创新团队项目(2007T096)

摘　　要：基于SWOT分析法对辽宁省沿海旅游整体发展进行定性和定量相结合的分析,结果表明内部因素得分0.65,外部因素得分0.74,处于坐标轴的东北方向。辽宁省沿海地区应充分发挥自身优势,克服劣势,避开威胁,把握发展机遇,实施整体发展五大战略:区域合作战略、商务休闲战略、优势战略、精品旅游路线战略和特色品牌战略。In this paper,by using the method of SWOT analysis to do the qualities and quantitative analysis to the development of Liaoning coastal tourism,we draw the conclusion that the external factor score 0.65 while internal factor score 0.74,which lies in northeast of coordinate axis.Therefore,Liaoning costal areas should develop their strong point and avoid their weakness in order to seek the chance to develop tourism industry.Meanwhile,the following five develop strategy should be put in effect：regional cooperation strategy,commercial leisure strategy,Strategic Advantage,traveling high-quality goods routes strategy,and characteristic brands strategy.

关 键 词：SWOT分析 辽宁沿海 沿海旅游 发展战略 

分 类 号：F59[经济管理—旅游管理]