以能力训练为导向的大学本科生毕业设计(论文)教学探索——以广告学专业为例  

ON THE TEACHING OF GRADUATION DESIGN(THESIS) WITH THE TRAINING OF ABILITY AS ORIENTATION——take advertising specialty as an example

作　　者：李晓云[1] 

机构地区：[1]河南工业大学新闻与传播学院,河南郑州450001

出　　处：《河南工业大学学报（社会科学版）》2011年第2期138-140,147,共4页Journal of Henan University of Technology:Social Science Edition

基　　金：河南省高等教育教学改革研究项目(编号:2009SJGLX168)

摘　　要：毕业设计(论文)的教学环节是对学生综合知识和综合能力的集中检查,作为与实践联系密切的广告学专业,尤其需要在这一教学环节尤其要完成对学生综合能力的训练。讨论了本科毕业设计(论文)的教学特点、选题方向和教学环节的设计,认为应该从选题方向的确定到论文答辩的各个教学环节着力打造对学生研究能力、实践能力和创新能力的培养与训练,为学生就业提供能力保障。The teaching of graduation design （thesis） is to check students ＇ comprehensive knowledge and ability. As a specialty closely related to practice, it＇ s particularly necessary for the advertising specialty to complete the training of students＇ comprehensive ability in this teaching process. The paper discusses the characteristics of undergraduates＇ graduation project （thesis）, direction in subject-choosing and designteaching. The paper holds that students ＇ research ability, practical ability and creative ability should be trained from various links of teaching such as determining the subjects and defending their disertations in order to cultivate their capacity for employment.

关 键 词：广告 能力训练 教学改革 

分 类 号：G642.477[文化科学—高等教育学]