延期付款与零售商努力的供应链协调研究  

A Research into the Supply Chain Coordination with Supplier's Delay in Payments and Retailer's Sales Effort

作　　者：桂云苗[1] 秦丽萍[1] 张廷龙[2] 

机构地区：[1]安徽工程大学管理工程学院,安徽芜湖241000 [2]安徽师范大学经济管理学院,安徽芜湖241000

出　　处：《经济经纬》2011年第4期91-95,共5页Economic Survey

基　　金：国家自然科学基金项目(70901001);安徽省高校省级自然科学重点项目(KJ2011A033);安徽省自然科学基金项目(090416244);教育部人文社会科学研究基金项目(10YJA630042)

摘　　要：为解决制造商提供延期付款的商业信用和零售商付出销售努力情形下供应链协调问题,笔者建立了零售商采取联合补货策略下集中协调和分散协调的多产品两级供应链决策模型,设计了价格折扣契约和销售努力成本共享契约两种协调机制,分析了两种契约机制的协调条件与参数设置,得出了零售商偏好价格折扣契约和销售努力成本共享契约协调机制的条件。数值仿真分析说明了两种契约协调机制的有效性,并分析了信用期限对供应链协调的影响。In order to deal with supplier＇ s delay in payments and supply chain coordination under retailer＇ s sales effort, the authors constructed the multi - item two - echelon supply chain decision - making model with centralized and decentralized supply chain coordi- nation under retailer＇ s joint replenishment cycle policy, devised two coordination mechanisms of price discount contract and sales effort cost sharing contract, analyzed the coordination condition and parameter setting of the two contract mechanisms, and obtained the con- ditions in which retailers prefer price discount contract and sales effort cost sharing contract. A numerical simulation analysis illustrated the effectiveness of these contracts and the influence of the credit period on supply chain coordination was analyzed.

关 键 词：延期付款 销售努力 供应链协调 价格折扣契约 销售努力成本共享契约 

分 类 号：F253[经济管理—国民经济]