服务套餐的特征及效用分析  

The commodity character and utility analysis method's specificity of packaging service

作　　者：赵晓冬[1] 闫静怡[2] 

机构地区：[1]燕山大学经济与管理学院,河北秦皇岛066004 [2]燕山大学政策与发展规划处,河北秦皇岛066004

出　　处：《河北学刊》2011年第4期169-172,共4页Hebei Academic Journal

基　　金：2010年度河北省社会科学基金项目<河北省服务产品套餐及其效用优化研究>(HB10XGL172)

摘　　要：通过对服务套餐的商品性质分析,说明经济管理领域尚无有关服务套餐的理论研究和应用研究;通过对麦当劳套餐对商品消费的影响分析,发现并提出套餐将导致消费成本的非理性和不可加性问题,论证出传统数量方法和现代模糊数量方法都不适用于对套餐问题的研究,进而提出可以通过集合论和集值分析方法的运用使组合数学在经济学中取得一席之地。By the analysis of packaging service＇s character,we illuminate that in the area of economic control,there is no academic or practical study of packaging service.By the analysis of the impaction on the commodity consumption by McDonald＇s set meal,we lead out the problem that the packaging commodity will result in the non-rational and non-additively of the consumptive cost.Base on these points we can demonstrate that neither the traditional quantitative method nor modern fuzzy quantitative method could be used in the study of the packaging commodity,nor then we bring forward our point： the using of set theory and set-valued analysis will take combination mathematics a degree in economics.

关 键 词：服务套餐 麦当劳套餐 效用 优化 数量分析 

分 类 号：F063.2[经济管理—政治经济学]