产业融合背景下我国数字出版产业发展的对策研究  

On the Development Countermeasures of Chinese Digital Publishing Industry Under the Background of Industrial Convergence

作　　者：徐江涛[1] 廖小刚[1] 

机构地区：[1]湖南师范大学出版社,湖南长沙410081

出　　处：《湖南第一师范学院学报》2011年第3期103-107,共5页Journal of Hunan First Normal University

基　　金：湖南省哲学社会科学成果评审委员会立项课题(1011230B)

摘　　要：数字出版相对传统出版模式具有自身的优势,它不仅丰富了出版物的内容和形式,而且改变了传统出版物的生产方式和消费理念,是未来出版业发展的主流和方向。近年来,我国数字出版有了快速的进展,其盈利模式和产业链的构建模式逐渐形成,但也存在许多现实问题,我们需要有积极的对策提升数字出版的竞争力。Compared with the traditional publishing digital publishing has its own advantages,and will be the main publishing pattern in the future.Digital publishing not only enriches the content and form,but also changes the production mode and consumption idea.In recent years,China has made rapid progress in digital publishing,and its profit model and the industry chain are gradually built,but there are many practical problems.We need to have a positive response to enhance the competitiveness of digital publishing.

关 键 词：数字出版 产业链 数字阅读 

分 类 号：G239.2[文化科学]