新疆特色林果产品开拓华南市场宏观环境与市场潜力分析  

Analysis on Market Potential and Macro -environment for Xinxiang’s Special Fruits in Southeast Market of China

作　　者：马惠兰[1] 戴泉[1] 颜璐[1] 

机构地区：[1]新疆农业大学经济与管理学院,乌鲁木齐830052

出　　处：《中国林业经济》2011年第3期39-42,共4页China Forestry Economics

摘　　要：华南地区与新疆在经济发展、居民收入与消费、林果生产等方面存在很大的差异,根据对华南市场消费者的水果消费能力、消费特征与偏好、消费需求发展和变化趋势等的分析,得出新疆特色林果产品在华南市场特别是城市消费市场,还有很大的潜力可挖,而且通过华南市场出口港澳和东南亚市场已有一定的基础。There are obviously differences on economic development,income and expenditure of residents and fruit produce between southeast region and Xinjiang.According to the overall analysis on consume ability,traits,preference as well as demand trends on fruits in southeast market,draws that Xinxiang’s special fruits hold vast market volume in southeast market,especially urban market;moreover,they have increasing market in Hong Kong,Macao as well as ASEAN countries via southeast market.

关 键 词：特色林果 市场潜力 华南地区 

分 类 号：F326.12[经济管理—产业经济]