凤眼看世界,见证她时代——《今日女报》的内容差异化战略探析  

Female's Eyes Witness Age of Female——Analysis on Content Differentiation Strategy of Women Today

作　　者：王伏虎 

机构地区：[1]今日女报,湖南长沙410011

出　　处：《湖南大众传媒职业技术学院学报》2011年第4期5-8,16,共5页Journal of Hunan Mass Media Vocational and Technical College

摘　　要：《今日女报》基于市场背景和自身基础实施内容差异化战略,并坚持"女性视角、周报特色",从报道视角、报道手法和报道版块设置上,围绕"女"字落实内容差异化战略。Based on the market and background, Women Today implements content differentiation strategy and sticks to the female perspectives. Its reporting perspectives, practices and settings all focus on the specific character of female.

关 键 词：《今日女报》 内容差异化 报道视角 报道手法 报道版块 

分 类 号：G219.24[文化科学—新闻学]