情感化的产品设计  

作　　者：应卫强[1] 张帆[1] 朱媛[1] 

机构地区：[1]浙江大学城市学院

出　　处：《商情》2011年第20期73-74,共2页

摘　　要：人们生活质量的提高，产品被赋予的功能不断增多，人们对产品精神层次的需求也不断增长。从某种程度上说，人们对于情感的需求甚至超过了对物质的需求。对于产品设计而言，在产品与人之间建立某种情感联系是人性化设计的最终目标。同时，产品设计师不仅要在设计中表现自身的情感，更重要的是，设计师应通过产品设计最大限度的满足受众心理和情感上的需求。把注意力更多地注意到产品的情感性方面，更加注重产品本身的情感特征和用户的情感、心理反应。Improving the quality of people＇s lives, the product functions have been given increasing levels of product demand for the spirit of growing. To some extent, for the emotional needs of the people even more than the demand for material. For the purposes of product design, products and people in some kind of emotional connection between the user-friendly design is the ultimate goal. At the same time, product designers to design not only the performance of their own feelings and, more importantly, designers should be adopted to meet the product design to maximize the audience of the psychological and emotional needs. Their attention more to note the emotional aspects of products, greater emphasis on the emotional characteristics of the product itself and the user＇s emotional and psychological reaction.

关 键 词：感性因素 情感共鸣 人性化 

分 类 号：F126[经济管理—世界经济]