西方媒体对中国国家形象的塑造分析——以《泰晤士报》北京奥运周期内对华报道文本为例  

The Analysis of Western Media in Shaping China's National Image——with the Times's Report of China in Beijing Olympic Cycle as an Text Example

作　　者：李平平[1] 

机构地区：[1]贵阳学院,贵州贵阳550005

出　　处：《贵阳学院学报（社会科学版）》2011年第2期74-80,共7页Journal of Guiyang University:Social Sciences

摘　　要：在北京奥运背景下,《泰晤士报》对中国的关注显著上升。《泰晤士报》对中国国家形象塑造的基本态度是客观的,但偏见依然存在,倾向性比早期更为突出。《泰晤士报》中中国国家形象的变迁表现为"去政治化",政治议题的比例大大减少,经济议题报道量居首位。在报道方式上更加注重策略,针对性加强,对华政治报道的倾向性表达更加隐蔽。In the context of the Beijing Olympics,＂The Times＂ about China increased significantly.＂The Times＂ National Image of China＇s basic attitude is objective,but the prejudice still exists,bias is more prominent than the earlier,negative reports were more than positive reports.＂The Times＂ Changes in the performance of China＇s national image as a ＂de-politicize＂ significantly reduced the proportion of political issues,economic issues and report the amount of the first place.Pay more attention to the way in reporting strategy,targeted strengthening of the reported tendency of political expression in China is more subtle.

关 键 词：国家形象 北京奥运 变迁 

分 类 号：G215[文化科学—新闻学]