论公共危机处理中的政府形象塑造  

Public crisis management of government Image

作　　者：叶灵杰[1] 陈娜 

机构地区：[1]西南政法大学政治与公共事务学院,重庆400031 [2]西南政法大学法学院,重庆400031

出　　处：《宜春学院学报》2011年第6期22-24,共3页Journal of Yichun University

摘　　要：危机自始自终伴随着人类社会的发展,公共危机事件是一把双刃剑,处理得好,得民心,处理不好,失民心,关键取决于政府的态度和执政能力。处在公共危机中的政府,其形象面临着巨大的考验,公共危机处理对政府形象的影响主要有正面影响和负面影响。在公共危机处理中塑造政府形象是化解公共危机的需要,可以降低政府在处理公共危机中对自身造成的损害,还可以扭转政府不良形象。在公共危机处理中塑造政府良好的形象需要采取切实可行的策略,有"SMART"策略、以人为本策略、公关宣传策略、瓦解敌意策略。Crisis since beginning with the development of human society,public crisis is a double-edged sword,dealing with good,effective rabble-rousing,processes is not good,unpopular,the key depends on the government＇s attitude and ruling ability.In public crisis of government,its image is facing a huge public crisis management,to test the influence of the image of the government basically has positive effects and negative effects.In public crisis management is created in the image of the government is the need to resolve the public crisis,can reduce government in dealing with public crisis damage caused to itself,still can reverse the government bad image.In public crisis processing shaping government good image needs to take feasible strategy,＂SMART＂ strategy,people-oriented strategy,pr publicity strategy,collapse hostile strategy.

关 键 词：公共危机 处理 政府形象 塑造 策略 

分 类 号：D63[政治法律—政治学]