我国体育赛事新媒体转播权的法律保护  

Legal protection of sports game new media broadcasting rights in China

作　　者：张玉超[1,2] 李红卫[3] 

机构地区：[1]中国矿业大学体育学院,江苏徐州221116 [2]华南师范大学体育科学学院,广东广州510006 [3]河南大学体育部,河南开封475001

出　　处：《体育学刊》2011年第4期71-77,共7页Journal of Physical Education

基　　金：教育部人文社会科学研究青年资助项目"我国体育知识产权保护制度研究"(10YJCZH230);江苏省教育厅高校哲学社会科学基金项目(2010SJD890008)

摘　　要：分析了新媒体转播权的发展历程,法律性质,主体、客体、权利内容等,阐述新媒体转播权法律保护依据和措施,结果显示:新媒体转播权的法律保护影响着体育产业的发展,一旦出现问题将影响体育组织和持权转播商的共同利益,甚至影响到体育组织的声誉和体育赛事品牌建设。The author analyzed the course of development,legal nature,subjects,objects and contents of new media broadcasting rights,expatiated on criteria and protective measures for the protection of new media broadcasting rights,and revealed that the legal protection of sports game new media broadcasting rights affects the development of the sports industry,once it has a problem,it will affect the common interests of sports organizations and broad-casting right owners,and even the reputation of sports organizations and the construction of sports game brands.

关 键 词：体育法 体育赛事转播权 法律保护 新媒体 中国 

分 类 号：G80-05[文化科学—运动人体科学]