经济全球化与市场分割性双重条件下中国企业战略选择研究  

On Strategic Choices of Chinese Corporation under Dual-condition of Economic Globalization and Market Fragmentation

作　　者：蓝海林[1] 皮圣雷[1] 

机构地区：[1]华南理工大学工商管理学院

出　　处：《管理学报》2011年第8期1107-1114,共8页Chinese Journal of Management

基　　金：国家自然科学基金资助重点项目(70832003)

摘　　要：基于中国企业在加入世界贸易组织以后所面临的特殊情境,深入分析经济全球化与市场分割性对中国企业构成的双重压力和影响,以及中国企业应对上述影响所采取的4种主要的战略选择。这4种战略选择是高度的市场本地化和高度的行业多元化相结合、高度的投资本地化与高度的行业集中化相结合、高度的市场多元化与高度的行业集中化相结合以及高度的行业多元化和高度的市场多元化相结合。基于此提出新形势下中国企业应对经济全球化和市场分割性的战略选择模式,进一步讨论了选择不同战略的企业在未来环境变化中可能面临的机遇与挑战,为企业在新形势下做出恰当的战略选择指明方向。In the special institutional environment of China after entering WTO,this article deeply analyze the two main types of pressure and affects-the economic globalization and domestic market fragmentation,and figure out four main strategic choices of Chinese corporate dealing with these pressures have proposed,including the high market localization and high industrial diversification,the high investment localization and high industrial focusing,the high industrial focusing and high market diversification,and the high industrial diversification and high market diversification.Then a strategic choice model for Chinese corporate responding the two types of pressure in new times is proposed.Furthermore,the opportunities and challenges of companies of each strategic choice in future under the environmental transferring and development are discussed to provide directions for corporate making appropriate strategic choice under the new landscape.

关 键 词：战略选择 经济全球化 市场分割性 

分 类 号：C93[经济管理—管理学]