抢盐事件中的舆情态势和传播规律研究——基于网络文本的智能化舆情分析技术  

The Trend of Public Opinion and Patterns of Communication in the Rush of Salt:Based on the Intelligent Analysis of Network Text

作　　者：<新媒体环境下危机传播与舆论引导研究>课题组 

机构地区：[1]中国人民大学新闻学院,北京100872

出　　处：《国际新闻界》2011年第7期28-39,共12页Chinese Journal of Journalism & Communication

基　　金：教育部哲学社会科学研究重大课题攻关项目"新媒体环境下的危机传播及舆论引导"(项目编号:09JZD0011)科研项目阶段性成果

摘　　要：本文主要基于网络文本的智能化舆情分析技术,总结了抢盐事件的传播规律及其传播特点。首先从横剖面用社会网络分析方法(SNA)研究了抢盐事件中的关涉地区、关涉主体、高频词、信息渠道等及其之间的关系;其次从纵断面分析了整个事件传播路径、节点和阈值变化;再次分析了整个事件中的意见领袖及其网络推手,进而根据危机管理相关准则评估中盐集团及其政府在整个事件中的得与失,最后提出对策和建议。Based on the public opinion analysis on web texts, this paper generalizes the regulative pattrn of communication during the Salt Rush. First, using Social Network Analysis theory, it studies the relevant regions, subjects, high frequency words, information channels, and their relationships from a horizontal perspective. Secondly, it analyzes the changes in communication paths, nodes, thresholds during the Salt Rush. Subsequently, it examines the opinion leaders and internet marketers in this event and evaluates the gains and losses of China National Salt Industry Corporation as well as the government in terms of crisis management standard. Finally, it offers some suggestions for future similar events.

关 键 词：抢盐事件 社会网络分析 传播规律 网络推手 

分 类 号：G206[文化科学—传播学]