基于SWOT分析的中国农业银行县域信贷市场定位及战略选择  

Market Positioning and Strategy Choice of Agricultural on Intra-County Credit Market Positioning of Agricultural Bank of China and Strategic Choice Based on SWOT Analysis

作　　者：张丞[1] 

机构地区：[1]中国农业大学经济管理学院,北京100083

出　　处：《华中农业大学学报（社会科学版）》2011年第4期29-34,共6页Journal of Huazhong Agricultural University(Social Sciences Edition)

基　　金：中国农业大学研究生科研创新专项"大型商业银行与小额信贷组织间批发贷款合作模式研究--以中国农业银行为例"(KYCX2010111);中国农业银行农村经济与金融研究中心;中国人民大学农村经济与金融研究所科研专项"中国农业银行涉农贷款批发研究"

摘　　要：运用SWOT分析法,对中国农业银行在当前县域信贷市场中的优势、劣势、机会与威胁进行了全面分析。结果表明:未来中长期内,农行在县域信贷市场内应逐步谋求经营策略的差异化。为此,农行应以批发贷款、委托代理、资源共享等多种合作方式,逐步深化同新型农村金融机构间的合作,从而在实现合作双方"扬长避短"的同时,不断增强自身县域各分支机构的可持续发展能力。对农行今后在县域信贷市场中的战略组合给出了相关建议。By using SWOT analysis,this paper analyses the advantages,weaknesses,opportunities and threats in intra-county credit markets of Agricultural Bank of China.The result shows that,in the mid-long term,Agricultural Bank of China should adopt differentiation of management strategy in intra-county credit markets.Therefore,in order to foster strengths and circumvent weaknesses and strengthen sustainable development capacity of intra-county branches,Agricultural Bank of China should deepen the cooperation with new-type rural financial institutions by offering wholesale loans,engaging principal agents and sharing resources.Based on the above analysis,this paper finally proposes several relevant suggestions on how to fulfil the combination strategies in intra-county credit markets for Agricultural Bank of China.

关 键 词：SWOT分析 中国农业银行 金融服务 市场定位 战略选择 

分 类 号：F830.5[经济管理—金融学]