制约我国陶瓷首饰产业发展的原因及对策  

On the Factors Affecting the Ceramic Jewelry Industry Development in China

作　　者：万洁[1] 

机构地区：[1]景德镇陶瓷学院,江西景德镇333403

出　　处：《改革与战略》2011年第7期155-156,共2页Reformation & Strategy

摘　　要："陶瓷首饰"的理念发源于法国,随后发展迅速,越来越受到消费者的喜爱。我国陶瓷首饰产业起步并不晚,但因为设计不够新颖,没有把陶瓷首饰化;我国的艺术家、陶艺家研究的东西还不够精细;陶瓷首饰的品牌化和现代市场营销观念也没有得到业内人士的足够重视,所以我国陶瓷首饰的发展到成熟阶段还得需要一个过程。有鉴于此,文章依次对陶瓷首饰发展的状况、制约我国陶瓷首饰发展的原因和解决问题的对策进行分析。The concept of ceramic jewelry was proposed from France,then ceramic jewelry in rapid development,more and more consumers love it.China＇s ceramic jewelry industry started not late,but its design still left behind,the concept of jewelry is not introduced in ceramic,Chinese artists still need to learn more and the concept of marketing should be stressed.The development of Chinese ceramic jewelry industry still has a long way to go.This paper makea an analysis of the factors affecting the ceramic jewelry indusrty in China.

关 键 词：陶瓷首饰 产业发展 陶瓷首饰品牌 

分 类 号：F062.9[经济管理—政治经济学]