实现由市场追随者向市场挑战者的快速转变——出版企业竞争地位的确立与竞争战略的选择  

Rapid Transfer from Market Followers to Market Challengers ——Establishment of Competition Position and Choice of Competition Strategy of Publishing Enterprises

作　　者：方立松[1] 

机构地区：[1]合肥工业大学出版社,安徽合肥230009

出　　处：《池州学院学报》2011年第3期120-122,共3页Journal of Chizhou University

摘　　要：每一出版企业都应根据自身竞争地位的确立来制定相应的竞争战略。市场追随者在向市场竞争者发展过程中,奉行追随战略的同时,也应选择多方面的竞争战略,来实现出版企业的根本转变。Every publishing enterprise establishes its competition strategy according to its competition position.In the development of market followers into market competitors,a publishing enterprise pursues the following stragety,at the same time,it should choose competition strategy to achieve it transfer.

关 键 词：市场追随者 市场挑战者竞争地位 竞争战略 

分 类 号：G230[文化科学]