药品广告对公众影响力的调查及结果分析  

Investigation on Influence of Drug Advertising on the Public and Results Analysis

作　　者：白玉萍[1] 陈蕾[1] 张弛[1] 李延敏[2] 王华[2] 黄志禄[1] 杨悦[2] 

机构地区：[1]国家食品药品监督管理局药品市场监督办公室,北京100050 [2]沈阳药科大学工商管理学院

出　　处：《中国药事》2011年第7期664-666,共3页Chinese Pharmaceutical Affairs

摘　　要：目的分析药品广告对公众的影响力。方法对药品广告对公众的影响力进行问卷调研,并进行原因分析。结果与结论药品广告不是公众选择药品的主要依据,可通过确保医务人员全面公正的接受药品信息、加强药店从业人员教育与培训等措施来加强监管。Objective Analyze the influence of drug advertising on the public.Methods Research the influence of drug advertising on the public,analyze the reason why the ways to choose drugs can affect the choice of the public.Results and Conclusion Drug advertising is not the main way by which the public choose drugs,our country can regulate drug advertising by ensuring that the doctors can receive a comprehensive and impartial drug information,strengthening the education and training for the pharmacy staff etc.

关 键 词：药品广告 影响 监管 

分 类 号：R956.14[医药卫生—药学]