海洋体育项目市场化发展的可行性研究——以舟山海岛野外生存项目为例  

Research on the Feasibility of Market-oriented Development of Marine Sports——taking Zhoushan islands wildness survival program as an example

作　　者：黄文浪[1] 

机构地区：[1]浙江海洋学院体育与艺术教育部,浙江舟山316000

出　　处：《浙江体育科学》2011年第4期16-18,51,共4页Zhejiang Sport Science

基　　金：浙江省教育厅2008年科学研究计划项目(Y200805408);浙江省新世纪教改课题成果之一(Yb07055);浙江海洋学院专项课题(20081304)

摘　　要：通过查阅文献资料、实地考察、问卷调查、专家访谈等方法对海岛野外生存项目的市场化发展的可行性进行研究,从而以点带面,了解海洋体育市场化发展的前景。通过调查研究发现,海洋体育作为一种独特的休闲运动日益得到人们的喜爱,市场前景广阔。By using methods of literature research,field survey,questionnaire investigation and expert interview,this paper researched on the feasibility of market-oriented development of Zhoushan islands wildness survival program.And through this,paving a way to know the prospect of the market-oriented development of marine sports.By investment,we found that marine sports as a new recreational sports has been getting people＇s affection,its market prospect is extensive as well.

关 键 词：海洋体育 市场化 可行性 海岛野外生存 

分 类 号：G80-05[文化科学—运动人体科学]