基于市场环境变迁的连锁经营机理演变分析  

The Evolution Analysis on Chain Operation Mechanism based on Market Environment Change

作　　者：邵雪伟[1] 

机构地区：[1]浙江经济职业技术学院管理技术学院,浙江杭州310018

出　　处：《中国流通经济》2011年第8期102-107,共6页China Business and Market

基　　金：浙江省教育厅科研项目"连锁经营企业know-how复制技术研究"(项目编号:20060768)的部分研究成果

摘　　要：市场环境决定连锁经营机理,对机理认识的正确性决定了连锁体系构建的有效性。由工业经济环境发展到知识经济环境,连锁经营机理随之演变。从工业经济到知识经济的时代环境变迁引致了连锁经营机理演变:以规模化扩张实现成本降低、以专业化管理提高效率降低费用以实现规模经济,转向基于知识的经济性通过知识复制实现知识资产产权效益、规模经济、降低运营成本、品牌效应、竞争优势以及连锁体系价值链利益均衡。Chain operation mechanism is determined by market environment. And the effectiveness of chain system construction is determined by the correct understanding of the mechanism. The environmental transformation from industrial economy to knowledge economy leads to the evolution of chain operation mechanism, namely from reducing cost by scale expansion, improving efficiency by professional management, realizing scale-economy by cost reduction to realizing the profit of intellectual right, scale-economy, operational cost reduction, brand effect, competitive advantages and the benefit equilibrium of the value chain in chain system by copying knowledge based on the economic nature of knowledge.

关 键 词：市场环境 连锁经营机理 知识复制 

分 类 号：F717.6[经济管理—产业经济]