城市居民对大型主题公园旅游影响的感知与态度——以芜湖市方特欢乐世界为例  

On the Tourist Impact of Urban Residents' Perceptions and Attitude on the Mega Theme Parks——A Case Study of Fantaworld Adventure in Wuhu City

作　　者：卢松[1,2] 杨兴柱[2] 唐文跃[3] 

机构地区：[1]安徽师范大学皖江学院,安徽芜湖241008 [2]安徽师范大学旅游学院,安徽芜湖241003 [3]江西财经大学旅游学院,江西南昌330013

出　　处：《旅游学刊》2011年第8期45-52,共8页Tourism Tribune

基　　金：国家自然科学基金(40801054);安徽省教育厅重点项目(2009sk070zd);安徽省哲学社会科学规划项目(AHSKF09-10D40;AHSKF09-10D41)资助~~

摘　　要：文章以芜湖市方特欢乐世界为例,探讨了城市居民对大型主题公园旅游影响的感知与态度,结果表明:(1)芜湖市居民对大型主题公园旅游影响的感知可分为"社会失序和环境恶化"、"地方认同和思想开放"、"经济获益和区域发展"、"城市美化和景观塑造"、"经济成本提高"、"形象提升和名声扩大"6个维度;(2)总体上看,芜湖市居民对于方特欢乐世界项目带来的正面影响有着积极感知,同时对其社会和环境负面影响尚未感知,而对其引发的生活和经济负面影响也开始关注;(3)不同人口学特征的芜湖市居民对方特的旅游影响均存在着一定的感知差异,居民对大型主题公园旅游影响感知在时空上存在差异;(4)芜湖市居民对方特的进一步发展表现出十分积极的态度。The paper, taking Fantaworld Adventure in Wuhu city as an example, discusses the tourist impact of urban residents＇ perceptions and attitude on the mega theme parks. The result indicates that 1. their perceptions can be classified into six dimensions ; namely, ＂ social disorder and environmental deterioration＂, ＂ local identity and opening thinking ＂, ＂ economic benefit and regional development ＂, ＂ urban beautification and landscape creation＂, ＂ economic cost raise＂ and ＂ image upgrade and reputation expanding＂. 2. overall, residents in Wuhu city have positive peceptions about the positive impact brought up from this item and they begin to concern about the negative impact on their lives and economy. 3. residents in Wuhu city with different demographic characteristics have different conceptions. There are differences of conceptions about spatial time. 4. residents in Wuhu city hold active attitude toward the further development of Fantaworld Adventure.

关 键 词：大型主题公园 旅游影响 居民感知和态度 方特 欢乐世界 芜湖市 

分 类 号：F592.7[经济管理—旅游管理]