旅游目的地定位战略开发工作几个重要相关问题的探讨  

A Discussion of Several Important Issues Related to the Development of Destination Positioning Strategy

作　　者：曲颖[1] 李天元[1] 

机构地区：[1]南开大学商学院旅游学系,天津300071

出　　处：《旅游论坛》2011年第3期41-44,共4页Tourism Forum

摘　　要：定位战略开发在当今竞争日益激烈的市场环境下是旅游目的地至关重要的工作。为便利于这一工作的开展,对与其相关的几个重要问题进行了初步分析和探讨:目的地定位战略开发工作的实质内涵、所面临的特殊挑战、操作原则以及其与目的地形象调查工作之间的区别,以期能为定位实际工作者提供一些有建设性的思路。In today＇s increasingly stiff competitive market environment,developing a tourism destination＇s positioning strategy has become critical.In order to facilitate this process,the current paper makes an elementary analysis and discussion of several important issues related to this work,including its virtual connotation,special challenges,implementation principles and its differences from traditional destination image investigation work.The author hopes the ideas put forward in this paper could provide some constructive implications to practitioners participating in this work.

关 键 词：定位 目的地定位战略开发 目的地形象调查 

分 类 号：F590.3[经济管理—旅游管理]