生猪绿色供应链管理模式及实施策略——以重庆市生猪产业为例  

Green Supply Chain Management Model and Its Implementation Strategy for Pig Industry——A Case of Pig Industry in Chongqing City

作　　者：何开伦[1] 彭铁[1] 

机构地区：[1]重庆理工大学工商管理学院,重庆400050

出　　处：《农业现代化研究》2011年第4期440-444,共5页Research of Agricultural Modernization

基　　金：2010年重庆市社会科学规划项目"重庆工业园区废弃物利用合作机制研究"(编号:2010YBJJ18);重庆市教育委员会科学技术研究项目"重庆市生猪绿色供应链研究"(编号:KJ090622)

摘　　要：本文从企业产品、环境行为和营销战略等方面,探讨了生猪绿色供应链管理具有的特殊内容;分析了生猪绿色供应链管理模式类型及特点,包括纵向一体化模式、生猪屠宰加工商主导模式、生猪养殖商主导模式和大型零售商主导模式,并结合重庆生猪产业,指出了应用对象。提出了生猪绿色供应链管理系统结构和运作模型,认为核心企业必须推动系统中各个环节实现无缝链接,根据市场需求进行产品设计与生产,从产品(生猪、猪肉)和企业环境行为两个方面,充分运用绿色运营思想,才能实现生猪绿色供应链系统目标;龙头企业应采取"实施绿色品牌战略、培育绿色供应商、搞好供应链的生态设计、开展绿色物流活动、发展战略联盟组织"等策略。This article discusses the special contents of the green supply chain management in pig industry on products,environmental behavior and marketing strategy for enterprises,analyzes the model types and features of the green supply chain management in pig industry in which includes the longitudinal integrated model,leadership model by pig slaughtering enterprises,pig cultivation business,large-scale retail business,and indicates the actual application object of pig industry in Chongqing.Furthermore,this article presents the system structure and operation model of the green supply chain management in pig industry,and argues that the core enterprise must impel each link in the system to realize the seamless link,design products and produce according to market demand of the green meat,carry through fully green operation ideas from the products（pig,pork） and corporate environmental behavior to achieve the goals of green supply chain system in pig industry.The leading enterprises should adopt strategies,such as implementing the green brand strategy,cultivating green suppliers,doing well supply chain＇s ecology design,carrying out green logistics activity,developing strategy alliance organization and so on.

关 键 词：生猪 绿色供应链 绿色品牌 绿色供应商 生态设计 

分 类 号：F326.3[经济管理—产业经济]