突发公共事件中媒介疏通的“低度效果”及解决路径——基于“3·14”事件中甘南藏族自治州舆论引导模式的多维调查  

The Low Effect and Solution of the Media Dredging in Public Emergencies——The Multidimensional Survey of the Model Guiding Public Opinion Based on the 3·14 Incident of Gannan Tibetan Autonomous Prefecture

作　　者：马廷魁[1] 

机构地区：[1]西北民族大学新闻传播学院,甘肃兰州730020

出　　处：《北方民族大学学报（哲学社会科学版）》2011年第4期46-51,共6页Journal of North Minzu University(Philosophy and Social Science)

基　　金：教育部人文社会科学一般项目"西北少数民族地区群体性事件中的舆论引导力研究"(09YJC860026);西北民族大学中青年科研基金项目"传播学视域下的丝绸之路跨文化交流研究"(X2009-019XBMU-2010-AD-22)

摘　　要：西部边疆地区的公共突发事件中,媒介的疏通效果一直是社会各方较为关注的话题。以甘南藏族自治州为样本,分析媒介在此类事件中存在的"低度效果"问题,并结合诸如舆论源流离散化、多元身份认同焦虑及宗教等关联性因素,提出只有基于传播模式和传播观念的多方变革基础上,构筑多维立体的传播谱系,才会在突发公共性事件中达到较为理想的效果。The effect of the media dredging of the public emergency in the western border areas is always the topic,which is concerned by all sectors of society.This paper sets Gannan Tibetan Autonomous Prefecture as a sample,analyzes the problem of the low effect on media,which exists in such public emergency,combining with some elements such as the discrete origin of opinion,the anxiety of multi-identity,religious and other related factors,puts forward a standpoint that only based on the foundation of multi-change of the mode of transmission and dissemination of ideas and build the spread spectrum more satisfactory effect of the multi-dimensional and three-dimensional,more satisfactory effect will be achieved in sudden public emergencies.

关 键 词：突发公共事件 媒介疏通 低度效果 多维联动机制 

分 类 号：G206.7[文化科学—传播学]