地理标志农产品品牌治理组织协同模式研究  

Corporate Synergies Model of Brand Governing on China's Agricultural Products with Geographical Indications

作　　者：许文苹[1] 曾燕[1] 

机构地区：[1]天津大学管理学院,天津300072

出　　处：《西安电子科技大学学报（社会科学版）》2011年第4期45-51,共7页Journal of Xidian University：Social Science Edition

基　　金：教育部人文社科规划基金资助项目(10YAJ630014)

摘　　要：本文基于地理标志(GI)品牌治理研究国内外研究现状,针对GI产业利益相关者群落庞杂特点与GI证明商标准公共品属性,引入电子商务平台理念及方法应用于对我国GI农产品的品牌治理实现路径的研究,设计GI产业组织协同信息控制平台,为各GI产业中介组织实现其对产业内各经济单位的组织协同提供方法论支持。The research is based on the state of the field of Geographical Indication（GI） at home and abroad,from the concept perspective of the stakeholders of GI industry and the public goods character of GI certification mark,the paper layouts the Application Model of Complete E-commerce Platform（CECP） for products with Geographic Indication（GI）.The paper summarily narrates GI-CECP-TP structure as a whole,introduces its Matrix Model and its theoretical foundation,as a reference for the corporate synergies methodology of GI industry.

关 键 词：信息经济 品牌治理 自动控制 组织协同 

分 类 号：F304[经济管理—产业经济]